"My brief required me to design a corporate identity and merchandise for a new surf café; Locals in Cronulla, NSW. This was to include a logo, business card, coffee loyalty card, menu, coffee cups, staff uniform as well as various forms of merchandise and surf wax packaging. The business’s identity was to follow a rustic, neo-vintage style that appealed primarily to beachgoers and young adults involved in the surfing culture. The logo was to be unique, bespoke and most importantly, versatile to work on the various applications of the corporate identity and merchandise."

View Lucy's practitioners statement [PDF 260KB]