"My design brief required me to create a new dog accessory company, which creates a range of wearable items for dogs and their owners, as well as a distinctive brand identity for the new company. The aim was to create accessories from aesthetic original fabrics designs, which are personal, considering colours and patterns which would complement and match the breed of the dog whilst also remaining fashionable and functionable. In addition, a unique brand identity was created, that is able to be reasonably competitive within the existing dog accessory market brands, considering affordability, cost and time effectiveness and sustainability. With the brands primary target being dog owners, the designs for the brand were created to reflect what the clientele would consider appealing."

Voting for the 2022 Credit Union SA Community Award is now closed.