"My design brief required me to design a new Australian music festival to attract the attention of young Aussies around the country who were keen to get back into the festival scene after the Covid-19 pandemic. Located in the seaside town of Port Elliot, founder Kurt Hendrick requested an entirely new brand creation, which included a logo, artist line-up and promotional posters, merchandise, passes, tickets, a festival map and a social media presence. They were required to propose a youthful, playful and cohesively colourful aesthetic, with the use of colours that were high in contrast, bright and eye-catching from a distance. The text was to be legible and the designs scalable for application to different products in the branding package. I began by researching worldwide music festivals to gain an indication of the demographic, indicating who the music festival was targeted towards."

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