"The brief for this project included the design of a corporate identity for the reinvention of a home staging company. The aim was to create a logo and collection of homeware items that represents a brand which is contemporary, colourful and original. The products are primarily aimed at either gender between 25 and 60 who wish to decorate their simple homes with modern stand out pieces. The use of fluid art was in inspiration throughout the development of my design as it showcases the spontaneity yet beauty of nature as an aspect of the brands style."

View Rilee's practitioners statement [PDF 33KB]