"This identity was designed to make bright colourful outdoor dog products that would be used outdoors when it is cold or raining. It would also appeal to dog owners who take their dogs for walks in this environment. The bright and bold colourful aesthetic was needed because it is to reflect the energy of a playful dog who likes to run around outdoors. Patens were also needed to go on each different type of product which also fit the theme of outdoors, so each one was distinctive just by the pattern."

View Caitlin's practitioners statement [PDF 31KB]