"My design brief was to create a graphic illustration poster featuring a range of endangered animals with additional gifting using the illustrations. The aim was to create drawings using my iPad and Apple Pencil on the software Adobe Photoshop Sketch. I wanted to create a poster that had a somewhat minimalistic and youthful appeal but portrayed a serious and important message. I wanted my target audience to be open for everyone, however, It may be more meaningful to young adults who can connect with it. I decided to use a youthful illustrative style as I wanted to portray the innocence of the animals and allow my audience to feel how innocent and unaware they are of what is happening to their species."

View Anchal's practitioners statement [PDF 35KB]