"A passion for graphic design and a lifelong interest in sports inspired my development of a logo for the 2032 Brisbane Olympic Games. I set out to develop two logos (for both the Olympics and Paralympics) and a range of accompanying graphic elements and applications (mascot, pictograms, tickets etc.). Past Olympic logos (two of which were developed by brand consultancy firm Wolff Olins) were analysed, and similar design elements identified. Mandatory for all logos, the Olympic rings are arranged centrally below the main graphic along with simplistic typography. Research of the ancient and modern games provided an understanding of the significance of the Olympic Movement, whilst an examination of Brisbane/Queensland eluded to three themes – flora/fauna, landscape and Indigenous; potential aspects to inform my graphics were identified. Throughout my sketching phase, it became evident that the predominant feature to best represent Brisbane was the unique shape of the Brisbane River."

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