Insightful identification and exploration of problems and/or needs using a customer-focused approach.

Highly creative generation of innovative and viable solutions to problems and/or needs using a customer-focused approach.

Perceptive and highly effective contextual application of decision-making and project management tools and strategies.

Astute creation and application of business intelligence to iteratively develop business models and plans.

Perceptive contextual application of communication and/or collaborative skills.

Discerning evaluation of business models and plans.

Critical analysis and evaluation of opportunities and challenges for business in the digital age.

Insightful analysis and evaluation of social, economic, environmental, and/or ethical impacts of global and local business.

Well-considered identification and exploration of problems and/or needs using a customer-focused approach.

Creative generation of viable solutions with some innovation to problems and/or needs using a customer-focused approach.

Well-considered and effective contextual application of decision-making and project management tools and strategies.

Purposeful creation and application of business intelligence to iteratively develop business models and plans.

Mostly perceptive contextual application of communication and/or collaborative skills.

Well-considered evaluation of business models and plans.

Mostly critical analysis and evaluation of opportunities and challenges for business in the digital age.

Well-considered analysis and evaluation of social, economic, environmental, and/or ethical impacts of global and local business.

Considered identification and exploration of problems and/or needs using a customer-focused approach.

Mostly creative generation of viable solutions to problems and/or needs using a customer-focused approach.

Considered contextual application of decision-making and project management tools and strategies.

Competent creation and application of business intelligence to iteratively develop business models and plans.

Effective contextual application of communication and/or collaborative skills.

Considered evaluation of business models and plans.

Some critical analysis and evaluation of opportunities and challenges for business in the digital age.

Considered analysis and evaluation of social, economic, environmental, and/or ethical impacts of global and local business

Some identification and exploration of problems and/or needs using a customer-focused approach.

Some generation of solutions to problems and/or needs using a customer-focused approach.

Some application of decision-making and project management tools and strategies.

Some creation and application of business intelligence to iteratively develop business models and plans.

Some contextual application of communication and/or collaborative skills.

Some analysis and description of business models and plans.

Some analysis and description of opportunities and challenges for business in the digital age.

Some analysis and description of social, economic, environmental, and/or ethical impacts of global and local business.

Attempted identification and exploration of problems and/or needs using a customer-focused approach.

Attempted generation of solutions to problems and/or needs using a customer-focused approach.

Attempted application of decision-making and project management tools and strategies.

Attempted creation and application of business intelligence to iteratively develop business models and plans.

Attempted application of communication and/or collaborative skills.

Attempted description of business models and plans.

Description of opportunities and challenges for business in the digital age.

Description of social, economic, environmental, and/or ethical impacts of global and local business.